Visuals and Retail execution for Nike Canada's campaign to promote the 100th Anniversary Jersey for Canada World Juniors hockey team. The concept was based on the application of 'infinity mirrors' to create a sense of speed and movement.
Client: Nike Canada
Agency: Rethink Canada
Client: Nike Canada
Agency: Rethink Canada
Creative Direction: Lisa Nakamura
Art Direction + Design: Mustaali Raj
Concept: Pamela Rounis
Digital Artist + Retouching: Aaron Campbell
Photography: Dave Delnea
Digital Artist + Retouching: Aaron Campbell
Photography: Dave Delnea
Animation: Topix
Installation + Execution: Zebra
Installation + Execution: Zebra
RETAIL:
Actual:
Concept development:
